Will Johnson is a serial entrepreneur, multi-time founder, and go-to-market executive who specializes in building and scaling revenue organizations for growth-stage B2B companies. He currently serves as CRO of TraceAir Technologies, where he helped drive more than 30X growth and built the commercial organization through the transition from founder-led selling to a scalable revenue engine approaching $30M+ in annual revenue. Across more than 20 years as a founder, operator, and sales leader, Will has built teams and GTM strategies from the ground up, with particular expertise in enterprise sales, sales organizational design, compensation and incentive structures, pipeline development, customer expansion, and navigating the organizational changes that come with rapid growth. He works best with founders and revenue leaders who have found product-market fit and are figuring out how to turn early sales success into a predictable, repeatable growth engine.