Detailed info

Paul Jarrett is a Midwestern logistics entrepreneur with the inside scoop for outsiders. Born in a Nebraska trailer park, Paul went from small-town grit to big-city grind—building his career in NYC’s cutthroat advertising world and the fast-paced San Francisco startup scene. After returning to Nebraska, he launched consumer goods products, built and sold a software company, and helped lead multiple acquisitions and exits before doubling down on omnichannel logistics. With firsthand experience launching, scaling, and optimizing businesses, Paul brings a rare “no-coast” perspective that’s attracted brands like American Express, BuzzFeed, Clorox, and Disney to “Do The Tricky Ship℠” through his company, Bulu. Now as CEO, Co-Founder, and Co-Owner, his mission is simple: to even the playing field so brands of all sizes can compete and win in modern logistics.