Chief Marketing & Strategy Officer at Cyara
Chief Marketing & Strategy Officer at Cyara, focused on AI-Led Customer Experience (CX) Transformation. Category creator and business scaler. Startup Advisor Board Member. Deep operational and leadership experience operating and growing SaaS businesses at all stages of company growth from SMB to Enterprise, business model transformation, mergers & acquisitions, and operational rigor. With over 6 years of experience at Cyara, Linda has been essential in shaping the company’s global marketing initiatives, corporate strategy, product management, sales & marketing ops, and mergers & acquisitions activities. She is passionate about supporting the entire software development lifecycle (DevOps and Agile) by implementing automated testing and monitoring solutions, enabling enterprises to build flawless customer journeys across voice and digital channels. At Cyara, Linda has spearheaded marketing campaigns, product launches, pricing strategies, and lead generation efforts. Her results-driven approach has led to remarkable growth in the company, including 4X increase in software ARR, and a 65X increase in organic traffic to the company’s website. Before joining Cyara, Linda held leadership positions at Equilar, where she was the EVP of Strategy & Marketing, responsible for all aspects of marketing, product management, sales, and strategic partnerships. During her tenure, she achieved significant milestones, including a 2X growth in marketing-driven subscription sales and the expansion of board intelligence data solutions. Linda’s career also includes notable roles at Deem, Inc., Intuit, and Procter & Gamble, where she consistently demonstrated her ability to drive business growth, manage product portfolios, and develop effective marketing strategies. Linda also serves as a member of the Board of Advisors for TalentValue™ and ApolloFactor™, where she provides valuable insights and guidance to emerging companies. In addition, Linda has been a featured speaker at events such as Cyara Xchange, University of California at Berkeley College of Chemistry, and the Equilar Summit, sharing her expertise on topics ranging from DevOps and customer experience, diversity and inclusion, to board governance.