Former CMO at Hirevue & Zenefits
4X SaaS CMO, 4 exits from $150M – $2B; focus areas include corporate growth and GTM strategy, vertical SaaS, sales & marketing, PLG.
Full-stack marketing leader with three-time 1,000% growth experience at startup, private & public SaaS companies. Marasco is currently the CMO of Tebra (merger of PatientPop + Kareo). Previously he served as CMO at Zenefits where he led a major go-to-market transformation. This included a company rebranding and repositioning, a shift to organic marketing channels, and launch of a product-led growth motion driving a 6X improvement in LTV:CAC. Prior to that, he served as CMO at HireVue where he helped the company define a new category and grow from 10% to more than 40% market share, while increasing revenue by over 4,000%. Prior to that, he held senior marketing positions at Taleo (acquired by Oracle) and Vurv Technology.
When he’s not working, he enjoys spending time with this family, ultramarathons, triathlons, surfing & snowboarding.