Ken Allard

EVP, Digital Markets and CMO at Gartner
Detailed Info

Ken Allard is a seasoned executive with deep expertise in marketing, digital transformation, and strategic advisory services. He most recently served as Chief Marketing Officer, Executive Vice President of Digital Markets, and a member of Gartner’s Operating Committee, where he led corporate marketing, brand strategy, lead generation, and Gartner’s Digital Markets business following its acquisition of L2, the business intelligence firm he previously led as CEO. Earlier in his career, Ken held senior leadership roles at Huge, Gartner Consulting, Edgewater, Lux Research, Jupiter Media Metrix, and his own consulting firm, helping organizations accelerate growth through digital strategy, data, and research. He began his career at Gartner, playing a key role in the company’s transition from print to digital by helping launch one of its first subscription-based online services. Outside of work, Ken is an avid tennis player and runner and hopes to complete his first marathon in Nice, France, in fall 2026.

  • Vertical Tag
    • Customer Experience Management
  • Functional Expertise Tag
    • Marketing
  • Superpower
    Driving Revenue Growth