Joe Sclafani is a sales and go-to-market leader who helps companies build and scale high-performing SMB sales organizations, with a particular focus on the top of the funnel and the 0-to-1 work of generating demand among customers who have never heard of a company before. He began his career at SinglePlatform, where he helped scale the sales organization, drove the company to profitability leading up to its acquisition by Tripadvisor, and later led sales across North America and Latin America. He went on to lead enterprise sales at Dandy and oversee go-to-market efforts at Appfront and Lendware, building and coaching teams across hospitality technology, health technology, and fintech. Joe is known for his belief that process beats skill, having developed repeatable outbound and pipeline-generation frameworks that consistently outperform raw talent when paired with disciplined coaching. Today, he partners with founders and revenue leaders to build scalable top-of-funnel engines from the ground up, creating the playbooks, systems, and teams needed to drive sustainable growth. A lifelong student of leadership, motivation, and influence, Joe draws inspiration from thought leaders such as Tony Robbins, Simon Sinek, Chris Voss, and Mark Roberge, bringing that same curiosity and commitment to continuous improvement to every organization he helps build.