Detailed info

I’m a marketing leader that specializes in helping growth-stage companies uncover what customers need and translating that into a prioritization of what gets built and how it gets communicated. My sweet spot is using both qualitative and quantitative research methods to uncover the “why” behind customer behavior and leading cross-functional teams towards meaningful business results. I’ve worked across diverse industries and business models such as B2B SaaS, B2C tech, and B2B2C food and bev, but my approach stays the same: start with understanding the user and mapping their journey. When I’m not analyzing customer behavior, you’ll find me cooking and constantly experimenting with new recipes, and making way too many impulse purchases at Costco and Trader Joe’s.