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During a career that spans four decades, Gersh signed Nirvana and Sonic Youth to David Geffen’s DGC label. He later headed Capital Records as well as management firm The Artist Organization. Gersh joined AEG Presents in 2015 as president of global talent, and three years later was announced as the leader of the new global touring division. The division was created to oversee all aspects of AEG Presents’ worldwide touring operations and talent relations. Gersh is seen to have played a crucial role in expanding AEG Presents’ global touring footprint, which most recently included tours by Ed Sheeran, Elton John and Billie Eilish. He has also had a role in building international tours for non-English language stars as Rammstein and Blackpink.