Feather Hickox is a B2B SaaS marketing executive and fractional CMO who focuses on vertical software, data and analytics platforms, and AI-driven companies. She works with PE/VC-backed leadership teams at the $5M–$100M ARR stage on go-to-market strategy and the marketing infrastructure that turns strategy into revenue.
Her work centers on the core issues that determine whether marketing moves the business: positioning, ICP definition, competitive differentiation, and getting product, sales, and marketing aligned around the same goals. She is known for helping companies sharpen their market narrative, focus on the right customer segments, and build GTM programs that generate pipeline consistently.
Feather has held senior marketing roles at FICO and Cognizant, where she launched 20+ solutions and drove a 50% increase in software sales, as well as at venture and PE-backed SaaS companies, including Duetto, Quartzy, and Rebrandly. At Duetto, she rebuilt the GTM strategy and drove 30% year-over-year growth despite the COVID downturn. At Rebrandly she drove a 30% increase in qualified signups by overhauling lifecycle and GTM workflows.
She also works with marketing teams on incorporating AI into day-to-day GTM work, including market research, competitive intelligence, positioning, and campaign planning.
Her areas of expertise include GTM strategy, product marketing, competitive intelligence, ICP and segmentation, demand generation and ABM, and building marketing teams in growth-stage SaaS companies. www.featherhickox.com