VP Corporate and Product Marketing at Fortanix
Experienced marketing leader with demonstrated track record of driving growth by transforming go-to-market from a focus on feature-benefit to a focus on solutions and value. Drove 3.5X increase in revenue and 2X increase in average sales price at Cyara by repositioning from feature-function to value and dramatically simplifying pricing options. Increased average sales price at Fortanix 2.4X with a tighter focus on the ideal customer profile, combined with messaging overhaul. Over twenty years’ experience building go-to-market machines for enterprise B2B SaaS solutions at both scale-ups and large enterprises. Deep knowledge of customer engagement and applied analytics markets, including customer analytics, contact center, customer experience, merchandising, and marketing technologies.