David Cost leads all things digital and ecommerce at Rainbow Shops since January 2015. His responsibilities include: Ecommerce, Ecommerce Fulfillment, Digital Marketing, Customer Service (online and brick and mortar), Social Media, and anything digital that impacts the company. Prior to Rainbow, David held a similar role at Deb Shops. He has worked on the internet since the late 90s. David co-founded PriceSCAN.com and grew one of the early price comparison shopping websites. David is a graduate of the Wharton School of the University of Pennsylvania.