Charlie Liang is a B2B marketing leader with over 15 years of experience building and scaling revenue engines for high-growth technology companies. He has led demand generation, product marketing, and brand strategy across startups and unicorns, helping drive growth from early traction to nine-figure ARR. Charlie played a key role in scaling marketing at Lattice during its hypergrowth phase and has held leadership roles at companies including Heap, BigPanda, Tintri, and Adaptive Insights. Most recently, he served as VP of Marketing at Kula, an AI-native applicant tracking system, where he built the company’s brand, demand engine, and partnership ecosystem from the ground up. Known for blending data-driven experimentation with strong positioning and narrative clarity, Charlie focuses on modern go-to-market strategy, account-based marketing, partnerships, and founder-led brand building.