Caitlin Ferson

Head of GTM Finance Cloud at Rippling

Functional Area

  • Payments
  • Customer Success
  • Marketing
  • Product
  • Sales

Superpower

  • Payments

Detailed info

My 10+ years in CA have been spent scaling Saas GTM Organizations. During my experience at Zendesk, the GTM org 5x’d and I’ve touched almost every aspect of GTM Operations with my areas of expertise including: GTM Strategy, Sales Systems & Automation, Comp Plan Design & Commissions, Quota & Headcount Capacity Planning, Forecasting, Sales Process & Policy, Territory Design, QBRs/Exec Reporting, Deal Certification, & Business Insights & Full Funnel KPI Reporting. Fun fact: I am an identical twin and used to be a surf instructor!