CMO, B2B marketing leader
Ari Osur is a Growth Marketing, Product Marketing & Brand leader with a track record of driving revenue through predictable, customer-centric initiatives and by building high-performing teams. His experience spans large public, private equity-backed and start-up companies. Currently he is helping select businesses and portfolio companies of investment firms grow by refining go-to-market, connecting more effectively with prospects & customers, and building and converting a more qualified pipeline of demand. Most recently Ari was Chief Marketing Officer at iCIMS, a B2B SaaS leader in talent acquisition technology and services, where he served as a hands-on team leader of ROI-focused demand generation & pipeline build, product marketing, customer marketing, brand, communications, events and more. Ari has experienced the business technology market as a provider, a customer and an analyst. He joined iCIMS from ADP, where he served as a vice president of growth marketing, managing the product marketing, Marketplace marketing and Ventures (incubator) marketing teams. Prior to ADP, he held marketing, general management and product management roles at eBay, the National Basketball Association (NBA), Epsilon and several tech start-ups. He also covered digital marketing, analytics and direct marketing as an industry analyst at Forrester Research.