Jeff Hoffman is a B2B software and fintech commercial executive and founder of HoffScale. He has led and scaled North American businesses at Financial Architects, SunGard and ITRS, and advises PE- and VC-backed software companies on accelerating revenue growth, turning around underperformance, strengthening go-to-market execution and building strategic partnerships. His experience spans sales leadership, market expansion, pricing and team development. Jeff combines commercial discipline with empathy and intuition, tailoring his leadership to how individuals learn and what motivates them to achieve their best. Fun fact: Jeff is a Halloween baby.