James Lyski is a seasoned business and marketing executive with a track record of driving transformational growth, innovation, and digital transformation across multiple industries. Most recently, he served in senior leadership roles at CarMax, where he led strategy, product, marketing, analytics, and business development functions, helping the company leverage agile methodologies, advanced analytics, and AI-driven capabilities to enhance the customer experience across both digital and in-store channels. Prior to CarMax, James served as Chief Marketing Officer of The Scotts Miracle-Gro Company and held senior marketing leadership positions at Cigna and FedEx. Throughout his career, he has developed deep expertise in innovation and product development, AI and enterprise analytics, customer insights, digital and social marketing, brand strategy, profit optimization, and corporate growth strategy. Known for combining data-driven decision-making with customer-centric thinking, James has consistently helped organizations unlock growth, strengthen competitive positioning, and deliver meaningful business impact.