Jason Kap is the Founder and CEO of Blue Rocket, a pricing and product transformation firm that partners with B2B software companies to drive monetization and growth. Prior to founding Blue Rocket, Jason spent over 16 years at Microsoft, where he led the Worldwide Licensing & Pricing organization, overseeing tens of billions in revenue, and previously ran the OEM licensing business. He later became a Sloan Fellow and Visiting Scholar at MIT, where he focused on innovation and collective intelligence. A former CEO, board member, and advisor to multiple technology companies, Jason brings deep expertise in pricing strategy, go-to-market execution, and scaling high-growth software businesses.