Travis Hurst is a B2B SaaS go-to-market leader with over a decade of experience spanning marketing, sales, and applied AI at companies including Pluralsight, Attentive, and Boostly. After seeing firsthand that most GTM teams understood the importance of AI but lacked a practical way to use it, he founded NativeGTM in 2026 to bridge that gap. Travis now delivers hands-on AI training designed specifically for non-technical teams, helping leaders embed AI directly into their day-to-day workflows. Having started his own journey without a coding background, he brings a uniquely accessible approach that resonates across functions, and has led hundreds of hours of training for organizations like Salesforce, LinkedIn, Gartner, and Retool—driving real, lasting behavior change beyond the session.