Lauren Etter is a Strategic Integrator and Marketing Operations executive focused on building the operational infrastructure that enables high-growth companies to scale efficiently. Currently serving as Head of Operations for a $25M ARR digital marketing agency, she oversees the day-to-day operational engine for a 125-person organization, with a focus on improving EBITDA performance while maintaining strong team health and stability. Known for identifying operational “leaks” and translating strategy into scalable systems, Lauren recently helped recover 13.8% in net margin within 90 days while driving a 27-point increase in eNPS and achieving full executive retention. Over the course of her career — spanning roles from VP of Performance Marketing to leading partnerships across 1,000+ franchise locations — she has specialized in operationalizing emerging technologies, including launching a profitable AI-driven service line in under a year. Based in Nashville, Lauren is passionate about building stable foundations for both businesses and people, a philosophy she also brings to her home life where she and her husband foster dogs in transition.