Patti Fletcher is a go-to-market and positioning advisor who helps growth-stage HCM companies win more deals, faster, without sacrificing premium pricing. With more than 25 years of experience across companies including SAP, IBM, Limeade, and Workhuman — serving both as a CHRO buying HR technology and a CMO selling it — Patti brings a unique dual perspective on what actually drives purchase decisions. She specializes in translating product capabilities into clear, differentiated positioning that resonates with economic buyers and enables sales teams to defend value in competitive markets increasingly crowded with “AI-powered” claims. Patti is also the creator of Identity Reset™ and the author of Disrupters, and she works with scaling SaaS companies to sharpen positioning, strengthen sales narratives, and accelerate go-to-market execution.