Kristi Zuhlke started her career in Insights at Procter & Gamble, helping shape strategies for some of the world’s most iconic brands. But the corporate world couldn’t contain her entrepreneurial spark for long. After realizing she was more builder than bureaucrat, Kristi traded Fortune 500 boardrooms for the wild world of startups — and never looked back. Kristi left the corporate world to build what she couldn’t find inside it — agile, tech-enabled ways to make insights work harder. Since then, she’s founded three technology companies, including a successful exit of her ventured-backed B2B SaaS company, all centered around reimagining how businesses capture, connect, and act on insights and data. Today, Kristi is recognized as a leader in the evolving world of tech-driven insights, consulting Fortune 1000 companies on how to harness generative AI to transform their Insights & Analytics functions. Whether she’s building a new platform or advising an enterprise team, Kristi brings a rare blend of deep domain expertise, product innovation, and real-world leadership to everything she does. When Kristi isn’t working, you’ll find her in prison. Truly, she is on the board of a Defy Ventures which mentors incarcerated individuals on how to build businesses.