Christine Russo is the founder and principal of RCCA (Retail Creative & Consulting Agency) and What Just Happened media. She helps retail and technology companies solve complex problems through tech stack enhancement. As creator and host of the What Just Happened podcast, she is connected to CEOs and leaders crossing industries from martech to retail with an emphasis on the consumer. Christine is also an in-demand moderator and advisory board member at major industry events including NRF, SXSW, Shoptalk and The Lead Summit. Christine lives in New York City, has three daughters in their 20’s and two dogs.