Director of Ecom, CRO & Customer Journeys at AS Beauty Group
Expert in Ecom, specifically focused on CRO, Personalization, the overall end-to-end customer journey, and tech stack build. Work on creating synergies across departments (Acquisition, Site, Retention, Operations, etc.) to ensure we are creating a cohesive & efficient experience for all customers as they move through the consumer lifecycle of the business. Help to construct and implement a tech stack that is best suited for both the business & the customer, in an effort to maximize incremental revenue & value.